Your Privacy Matters

1. Introduction

TruWell AI ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service").

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. We will not use or share your information with anyone except as described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

• Create an account or register for our Service
• Set up your health profile, including allergies and dietary restrictions
• Contact us for customer support
• Participate in surveys or provide feedback
• Subscribe to our newsletter or marketing communications

2.2 Health Information

With your explicit consent, we collect health-related information including:

• Allergies and food sensitivities
• Dietary preferences and restrictions
• Health conditions relevant to product safety
• Medication information (if provided)
• Pregnancy status (if applicable)

2.3 Usage Data

We automatically collect certain information when you use our Service:

• Device information (model, operating system, unique identifiers)
• App usage patterns and feature interactions
• Product scanning history and results
• Search queries and preferences
• Crash reports and performance data

3. How We Use Your Information

We use the collected information for various purposes:

• Provide personalized product safety assessments
• Improve our AI algorithms and scanning accuracy
• Send you relevant health and safety alerts
• Provide customer support and respond to inquiries
• Analyze usage patterns to enhance our Service
• Comply with legal obligations and protect our rights
• Send marketing communications (with your consent)

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our Service, conducting our business, or serving our users, provided they agree to keep this information confidential.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement industry-standard security measures to protect your personal information:

• AES-256 encryption for data at rest and in transit
• Regular security audits and penetration testing
• Multi-factor authentication for account access
• Secure cloud infrastructure with AWS/Google Cloud
• Employee training on data protection best practices
• Incident response procedures for security breaches

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request copies of your personal information
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Restriction: Request limitation of processing your information
• Objection: Object to processing of your personal information
• Withdraw Consent: Withdraw consent for data processing

To exercise these rights, please contact us at privacy@truwell.ai or through our in-app settings.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Account information: Until account deletion or 3 years of inactivity
• Health profile data: Until you remove it or delete your account
• Scanning history: 2 years or until account deletion
• Usage analytics: Aggregated data retained indefinitely
• Support communications: 3 years for quality assurance

8. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions for data transfers to approved countries
• Certification under privacy frameworks like Privacy Shield successors

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Sending you an email notification
• Providing an in-app notification

Changes become effective immediately upon posting. Your continued use of the Service after any changes constitutes acceptance of the new Privacy Policy.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: